DDB puts #firstworldproblems into perspective

Posted by on Nov 18, 2012 in Hashtag Campaigns, Offline Integration | 0 comments

Great ad campaign by DDB, uses real (and ridiculous) tweets using the hashtag #firstworldproblems into new ad campaign for the Haitian charity “Water Is Life”. Tweets such as ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read by Haitians who clearly live in extreme poverty.

I hope DDB succeeds in their attempt to “reverse-trend” the hashtag.

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Twitter Powered Vending Machine

Posted by on Jul 20, 2012 in Giveaways, Offline Integration | 0 comments

Twitter Powered Vending Machine

These days I’m a sucker for anything that bridges the gap between the digital and physical world. I love ideas that add technology to give something we’re all used to a new twist, especially when they use Twitter. The latest twitter campaign I’m here to tell you about is called Tweet for Tea. South African brand Bos Ice Tea decided to take free samples to the next level with a twitter powered vending machine.

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This Twitter Experiment Wants to Make you Twitterich

Posted by on Jun 30, 2012 in Contests | 0 comments

This Twitter Experiment Wants to Make you Twitterich

A new Twitter experiment by the Martin Agency in Richmond, VA wants to make you “Twitterich”. This experiment encourages people to follow the twitter handle @1millionricher for the chance to win its followers. Once the twitter handle hits 1,000,000 followers, one person gets them all and will become Twitter-rich. Looks like Twitter followers still aren’t quite as valuable as currency, since the account only has about 4,000 followers so far but it’s great to see people experimenting with Twitter in this way.

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Sync your Amex with your Twitter Account for Social Savings

Posted by on Mar 18, 2012 in Hashtag Campaigns | 0 comments

Sync your Amex with your Twitter Account for Social Savings

American Express introduced a groundbreaking new offers campaign at South by Southwest this year. The campaign allows users to sync their Amex Cards to their Twitter Accounts and receive special offers. The campaign is as simple as this:

1. You sync your card at http://sync.americanexpress.com/twitter
2. Tweet using the custom #hashtags to load the offer onto your card
3. Automatically get credited on your statement with the savings

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Domino’s Pizza UK Twitter Tweet for Treat Campaign

Posted by on Mar 7, 2012 in Hashtag Campaigns | 0 comments

Domino’s Pizza UK Twitter Tweet for Treat Campaign

Here’s an excellent example of a well executed and effective twitter campaign from Domino’s Pizza in the UK to get more customers in the door for lunchtime. From 9am-11am on March 5th, 2012 everytime one of Domino’s customers tweeted with the hashtag #letsdolunch, the price of their Pepperoni Passion pizza would be knocked down by another 0.01p. At 11am, they stopped counting tweets and offered the pizza to all their consumers at the reduced price until 3PM that day. The price of the pizza ended up dropping from the original price of £15.99 to £7.74 in the two short hours. That’s 85,000 tweets with the hashtag #letsdolunch in 2 hours!! Wow!

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Twitter Ads for Small Businesses

Posted by on Feb 28, 2012 in Paid Placements | 0 comments

Twitter Ads for Small Businesses

Twitter ads won’t be reserved for just for advertisers with five figure plus budgets much longer. Twitter has partnered up with American Express to make it simple for small business owners to advertise on Twitter. This is great news for small businesses as Twitter has proven to be one of the most natural and underrated ways to advertise.

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Burberry’s Tweetwalk Debuts Catwalk Looks via Animated Gifs

Posted by on Feb 23, 2012 in Offline Integration | 0 comments

Burberry’s Tweetwalk Debuts Catwalk Looks via Animated Gifs

Once again Burberry is showing off their killer social media skills with their latest version of the #Tweetwalk. The Tweetwalk was a huge success for Burberry last season (causing them to trend on Twitter), when they shared backstage images via Twitter. This season they kicked it up a notch by sharing animated gifs – see them here

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